Insights on hotel representation, travel advisor strategies, and luxury hospitality innovation.
Hotel representation is paid for annually and measured never. This is why attribution is genuinely hard, what a verified booking record actually requires, and an illustrative walk-through of how one gets built.
Most margin advice for travel advisors is about charging more. The bigger loss is usually hours — and the fact that hotels cannot see what you have already sold them. An honest look at both, with an illustrative scenario.
AI sold to hotels as distribution is mostly a chatbot with a bigger promise. Here is the narrow thing it is genuinely good at, the things it is being oversold for, and an illustrative walk-through of a property putting it to work.