Industry Insights

Trends and analysis of the luxury travel industry

1 article

Traditional versus measurable hotel representation: unattributed spending compared with a verified booking record

Jan 7, 20257 min read

Why You Cannot Measure What Your Representation Is Doing

Hotel representation is paid for annually and measured never. This is why attribution is genuinely hard, what a verified booking record actually requires, and an illustrative walk-through of how one gets built.

Dmitry Gaiduk